Shirley’s Jollof Paste – Original Flavour | 175g |

Shirley’s Jollof Paste – Original Flavour | 175g | One-Jar Authentic Jollof Rice in Minutes | Vegan | Halal | UK-Made

The original. The classic. Shirley’s signature Jollof Paste — the skill is in the jar 🇬🇧

Jollof Rice may look simple to the eye but it is not Jollof if you do not get it right. The taste, flavour, texture, and appearance is what makes this well-loved rice dish a masterpiece — acquired only by the experienced. Shirley’s has captured that expertise in the jar — and the Original Flavour is where it all began.

Shirley’s Jollof Paste captures generations of culinary expertise in a single jar — reducing a complex two-hour process to just minutes. The skill is now in the jar. We have taken 90% of the labour — leaving you with 10% of the fun work. The Original Flavour delivers Shirley’s signature tomato-forward Jollof base — rich, deeply seasoned, and unmistakably authentic.

Key Ingredients

Ingredients: Tomato Puree, Rapeseed Oil, Herbs & Spices.

• 🍅 Tomato Puree — the rich, concentrated tomato base that forms the backbone of every authentic Jollof Rice. Shirley’s uses real tomato puree — delivering the deep, slightly sweet, robustly flavoured tomato foundation that defines genuine West African Jollof
• 🌿 Herbs & Spices — a fusion of uniquely chosen ingredients from the spice and herb world, blended with onions and tomatoes which is the base for Jollof rice — creating the authentic Jollof taste and aroma that will make your taste buds dance
• 🥄 Rapeseed Oil — a light, heart-healthy British oil that carries the spice blend perfectly and gives the paste its smooth, spreadable consistency

What Makes Shirley’s Special

✅ One jar solution for cooking authentic Jollof Rice within minutes ✅ Vegan — 100% plant-based, the classic Original recipe ✅ Halal certified — suitable for all Muslim households ✅ Authentic West African Jollof flavour — not a compromise, not a shortcut ✅ Serves 4–5 healthy portions per jar ✅ Versatile — can also be used on whole grain seeds, couscous, bulgur wheat, quinoa, brown rice, and more ✅ Perfect for marinating fish and meat — infuses proteins with rich Jollof spice depth ✅ Handcrafted in a dedicated facility — premium artisan quality ✅ UK-made — fresh, locally produced, fast to you 🇬🇧 ✅ Maintains the depth and complexity of traditional West African cuisine while offering unparalleled convenience

Original vs Beef Flavour — Which Should You Choose?

Both deliver the same Shirley’s expertise:

• Original Flavour (this product) — pure tomato-forward Jollof base. Versatile, vegan, and the perfect canvas to build your own flavour profile with your choice of protein
• Beef Flavour — the same base with added savoury beef flavouring (no meat content — still vegan and halal). Best for those wanting extra depth straight from the jar

How to Make Jollof Rice with Shirley’s

Just add the paste to your preferred rice, stir until all grains are well mixed, add water and cook. The paste can be cooked on the hob or in the rice cooker, achieving perfect results every time.

Step by step:

1. Add your desired amount of rice to a pot or rice cooker
2. Spoon in the Shirley’s Jollof Paste Original Flavour — use the whole jar for 4–5 servings or adjust to taste
3. Stir the paste thoroughly through the rice until every grain is well coated
4. Add water — approximately 1.5 cups per cup of rice
5. Cook on medium heat on the hob or in a rice cooker until the rice is perfectly cooked
6. For smoky party Jollof — allow the rice to cook for a final 2–3 minutes on high heat until you hear that satisfying sizzle at the bottom

Also Excellent For: 🐟 Fish marinade | 🍗 Chicken marinade | 🥩 Meat marinade | 🫘 Beans and stews | 🌾 Quinoa and couscous | 🍝 Jollof pasta

Net Weight: 175g Brand: Shirley’s Foods Ingredients: Tomato Puree, Rapeseed Oil, Herbs & Spices Vegan | Halal | UK-made Serves: 4–5 portions Shipping: Delivered across the UK 🇬🇧 by Duaba Afro Foods

⚠️ Allergen Information: This product is handcrafted in a facility that uses gluten, soy, sesame, milk, eggs, nuts, and mustard but does not contain any of these ingredients. May contain traces of allergens listed above. Always check the product label for the most current allergen information before consuming. Keep out of reach of young children. Store in a cool, dry place. Once opened, refrigerate and use within the recommended period.